Jeff Gapinski started his journey as a creative individual, with a background in art and graphic design. While still in school, he picked up freelancing opportunities that allowed him to put together a team and grow his business.
Here’s what you’ll learn from the conversation I had with Jeff on the Self-Employed Success Podcast.
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Creating a Brand Identity
Jeff emphasizes that there is no silver bullet to building a successful business. He focused on creating a brand identity for his agency that would attract his target audience of mid to enterprise-level companies. He wanted to create a visual identity that spoke to this audience, making the outside world perceive his agency to be bigger and more sophisticated than it was in reality.
Attracting Clients
Regarding the clients that he mentioned in the podcast, Jeff explained that some came to him through introductions from prior clients, while others found him through paid sponsorships on industry sites. Jeff recommends creating a solid brand foundation that serves as the premise for everything a business does.
Long-Term and Short-Term Strategies
Jeff also emphasizes the importance of long-term and short-term strategies from a marketing perspective, including content marketing and paid Google ads, respectively.
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Creating a solid brand foundation, having a mix of long-term and short-term marketing strategies, and focusing on one thing in each category to start with are all key ingredients to success. Jeff's journey reminds us that with perseverance, hard work, and creativity, anything is possible.
